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Ford Puts The Focus On The Sims 3

The Sims 3 game lets players play God by creating lifelike characters, building a verisimilitude of a life narrative, including goals, lifetime wishes, and whether or not they succeed or end up in the gutter. As part of that grand scheme the Focus car is a free download. The Neon Nights package gives players' characters things like Ford-branded T-shirts, high-end stereos, and neon lights.

"Our involvement with The Sims 3 demonstrates how Ford is looking for alternate ways to talk to the consumer outside of print, television and radio," said Brian McClary, Ford social and emerging media specialist. "Gaming is a key area we are focusing on and The Sims has proved it can be an effective channel."

Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here .

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Enjoy a whole spectrum of rich life experiences with your Sims! Start off in the imagination-fuelled world of childhood and embrace the drama of the teen years. Experience the complicated realities of adult life, then reap the benefits of growing up in each life stage. A wealth of new options and activities makes your Sims' lives more meaningful than ever before, whatever their ages. With new celebrations, dramatic life events, and all-new ways for your Sims to express their creativity, The Sims 3 Generations lets your Sims live life to the fullest!

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