Vizio Plasma Tv

LCD TV Shipment Growth Falls to Record-low 9% in Q1: DisplaySearch Report

Taipei, June 16, 2011 (CENS)--After a year of solid quarterly shipment growth in 2010, the rate of shipment growth of TVs slowed significantly in the first quarter this year to just 1% year-on-year (YoY), according to the latest findings from DisplaySearch.

In the major display-market research firm`s latest report, data showed that total TV shipments were down 29% quarter-on-quarter (QoQ) to 55.2 million units, a sharper seasonal decline than typical as excessive shipment volume in the fourth quarter of 2010, which rose 15% YoY, did not match sell-through growth and led to inventory carry-over from the holiday season in many regions.

In addition, a sharp slowdown in growth for Japan, which had seen explosive growth in 2009 and 2010 due to the government incentive program known as Eco-Points, weighed on global results when compared to prior periods. Lagging growth in North America and Western Europe, together with slowing growth rates in China, also played a role, DisplaySearch explained.

LCD TV shipment volume grew 32%-36% each year from 2008 to 2010, even during the global recession, buoyed by rapidly falling prices and huge growth in China. However, the first-quarter LCD TV shipments only rose 9% YoY to 44.3 million units, the weakest YoY growth ever for LCD TV, and the only quarter with single-digit growth.

Plasma TV shipments posted YoY growth for the sixth straight quarter in the first quarter, after very weak results in 2009. Total plasma TV units were up 6% YoY to 3.65 million units. However, there are signs that growth is beginning to slow, especially in Japan and Europe, DisplaySearch said.

LED backlight share continued to grow, expanding from 30% of LCD TV shipments in the fourth quarter of 2010 to 35% in the first quarter this year. Total LED LCD TV unit shipments increased to 15 million units in the first quarter, compared with just three million units a year earlier.

Samsung was the No. 1 brand on a revenue basis in almost every region it operated, with the exception of China where domestic brands dominate, and Asia Pacific where LGE led. Samsung also rose to No. 1 in total worldwide plasma TV unit share, but still trailed Panasonic in total revenues. In the highly competitive North America market, Samsung continued to trail Vizio in total LCD units, but led in revenues due to a higher share of 40-inch+ sizes.

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