Curve For Woman

Clayton Township woman drives car into a tree in Flushing while driving drunk

FLUSHING, Michigan — A 21-year-old Clayton Township woman was arrested for drunken driving after she lost control of her vehicle going around a curve on Terrace Drive.

The woman went off the road where Terrace Street curves into River Road and hit a tree in someone’s yard, said Flushing Police Chief Mark Hoornstra.

When police arrived, Hoornstra said the woman smelled of alcohol and her eyes were blood-shot. Her blood alcohol level was a 0.16.

The woman lodged overnight at the Genesee County Jail with a court date set.

Levi's Curve ID – But Where Are The Curves? | Beautiful You

Lately I seem to be running into advertisements for Levi Curve jeans everywhere – tv, online, Facebook – you name it.  While one would think that I would be happy with the slogan that is running with the line of jeans: “Hotness Comes in All Shapes and Sizes” I’m left somewhat cold.

Does hotness come in all shapes and sizes?  You bet it does.  As does beauty, grace, health, and any number of other things that should never be determined by someone’s shape and size alone.  The premise is fantastic and I like it a lot.  Problem is though, that as soon as a slogan like this jumps out at me I automatically assume that any accompanying images are actually going to reflect models who are varying different shapes and sizes.  I could ask you

I’m sorry to say though that what the Levi’s company consider to be varying different shapes and sizes I don’t.  All of the models pictured in the campaign (above) are tall and thin.  Sure, there are nuances between them.  One model is taller than the others, and there are subtle differences in their hip size.  When I say subtle – I mean it.  To my naked eye it would only be a matter of a couple of inches, maybe a few, but I hazard it’s unlikely to be much more than that. 

Just in case you need some assistance, the model on the left will supposedly fit a ‘slight’ curve jean, the one in the middle a ‘demi’ curve jean and the one on the right a ‘bold’ curve jean.  In other words, they are meant to get curvier from left to right.  Apart from the fact they are posing differently which gives the line of their bodies a different shape – I’m sorry but I’m just not seeing it. 

Surely if Levi’s were really trying to proudly proclaim that they believed beautiful, sexy, attractive women did come in all shapes and sizes they would use models for this campaign that reflected that.  Could they really be that afraid to have a campaign that genuinely showed models of varying shapes and sizes – especially in their bottom half which is where these jeans are supposedly meant to be a better fit?  Forgive me for getting all ‘model speak’ on you for a moment but why could they not have hired a straight size model, in between size model and plus size model?  Could it really be that hard especially when we know people are crying out to see people model clothes that are more representative of them, not to mention the plethora of gorgeous plus size models we now have?

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